Wednesday, November 08, 2006

Growing a Social Network


There's currently so much hyper-ventilation surrounding "social software" and Web 2.0 that it's easy to lose sight of the underlying humanity. I may as well say it clearly: social sites extend and accelerate our ability to participate in a greater number of communities than we would have otherwise experienced but they don't fundamentally change how we should treat each other. The suggestion that an online ID is a license to behave badly and without consequences is neither a recipe for inner peace nor social success.

Treating people properly, ala Dale Carnegie's How to win Friends and Influence People (no matter how badly they may behave) counts for a lot.

So, what actually steps can you use to strengthen and grow a social network? Here is a short check list -
Gather people into your network that have a shared interest, history, objective. One of my favorites is 11 Friends in Germany.
Born out of the friendship of two crazed soccer fans who met on the grandstand of the Bielefeld stadium, it's no surprise 11 Freunde (11 Friends) reads more like a love letter than a typical sports magazine.

Don't just sit there - make a contribution. Take a chance, ask a question, leave a comment, add a post - this is the fertilizer in your network garden.
Now do it again, apply some care and feeding to your network - this is where a watering can comes in handy! Keep in regular touch with group members(it takes more than a Christmas letter).
Actively connect others within your network, after all that's what this is all about! Hey, now that you have a new suite of social skills don't assume that everyone has achieved the same level of enlightenment! Be an enabler, make introductions, you'll be surprised how well your network responds.
Ask for feedack, solicit help. I clearly remember the first time I left a comment on a website - just a "thank you" for creating the resource. I was astonished to get a personal response from the webmaster saying how much they appreciated my note and how rare it was to have visitors acknowledge their work.

So, there it is. A few obvious ideas to make the planet a little better. Finally it goes without saying that these comments DO NOT cover Nigerian Banking offers, "lucky" chain letters, sure thing penny stocks etc.; for these I hope there's a very special corner in hell.

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