The State of Global Social Networking

Oracle very generously sends me a copy of their magazine "Profit"; the following was on one of the opening pages.



To make a short story even shorter - worldwide "58% of folks don't know what social networking is" For sure this refers to online systems. Almost everyone know that being socially polite with that good looking group of workers two floors above is at least a potentially sweet move. Right?

The overall interest in online social networks is fading fast for about one third of users. Actually not too great a surprise when you think about it particularly where the current master sources (referred to) are Facebook and MySpace. As humans a lot of us ultimately seem to be looking for face-to-face memories that include smells, tastes, physical surprises. It's OK to use something like Facebook to start a relationship with that great group two floors above but really, one day, we want to sit near the campfire on the beach together and talk about everything.

As part of history i.e. this sounds true, people originally didn't quite know what to do with telephones. Certainly stock trading and medical emergency were easy to accept. But if I haven't been writing to that dumb relative why in heck will I begin speaking to him through this thin copper wire!? Now it's hard to imagine a day without a cell phone!

Similarly we are on the brink of some truly wonderful SNA changes. And it's going to be great ...

LinkedIn

The evolution of online Social Networks is of course fascinating to watch - there are moments of what pass for stability in the ecosystem followed by variation explosions in many different directions. The pace of the process is breathtaking - adaptions come and go almost as you watch. I am hoping there's a Political Science grad or Anthropologist out there who is tracking all this!

Let me just point at one item that has caught my attention. LinkedIn is dedicated (more or less) to business professionals. They actively discourage participants from creating large networks of people you don't know personally or strongly trust. You can ask a Question and look for a Job but there are no photo albums, favorites lists, widgets to "poke" or "zombify" your contacts (...this is NOT Facebook!)

After a certain standard amount of "bitching and moaning" from community members this (more or less) closed model has spawned a very active black market of derivative communities on Yahoo Groups and as independent websites.

I made the top graphic from data I found on www.toplinked.com And you can join two of the groups I'm a member of - LinkedIn Power Forum or the Linking Northern California group. Feel free to invite me as a network contact on LinkedIn at any time! The top linked user on this social network has slightly more than 39,000 direct connections....eeeek!

Growing a Social Network

There's currently so much hyper-ventilation surrounding "social software" and Web 2.0 that it's easy to lose sight of the underlying humanity. I may as well say it clearly: social sites extend and accelerate our ability to participate in a greater number of communities than we would have otherwise experienced but they don't fundamentally change how we should treat each other. The suggestion that an online ID is a license to behave badly and without consequences is neither a recipe for inner peace nor social success.

Treating people properly, ala Dale Carnegie's How to win Friends and Influence People (no matter how badly they may behave) counts for a lot.

So, what actually steps can you use to strengthen and grow a social network? Here is a short check list -
Gather people into your network that have a shared interest, history, objective. One of my favorites is 11 Friends in Germany.

Born out of the friendship of two crazed soccer fans who met on the grandstand of the Bielefeld stadium, it's no surprise 11 Freunde (11 Friends) reads more like a love letter than a typical sports magazine.

Don't just sit there - make a contribution. Take a chance, ask a question, leave a comment, add a post - this is the fertilizer in your network garden.
Now do it again, apply some care and feeding to your network - this is where a watering can comes in handy! Keep in regular touch with group members(it takes more than a Christmas letter).
Actively connect others within your network, after all that's what this is all about! Hey, now that you have a new suite of social skills don't assume that everyone has achieved the same level of enlightenment! Be an enabler, make introductions, you'll be surprised how well your network responds.
Ask for feedack, solicit help. I clearly remember the first time I left a comment on a website - just a "thank you" for creating the resource. I was astonished to get a personal response from the webmaster saying how much they appreciated my note and how rare it was to have visitors acknowledge their work.

So, there it is. A few obvious ideas to make the planet a little better. Finally it goes without saying that these comments DO NOT cover Nigerian Banking offers, "lucky" chain letters, sure thing penny stocks etc.; for these I hope there's a very special corner in hell.

Visualizing Enron's Social Networks

Charles Armstrong and his team over at Trampoline Systems have released an online interactive demo of their capabilities.

In October 2003 the US Federal Energy Regulatory Commission placed 200,000 of Enron's internal emails from 1999-2002 into the public domain as part of its ongoing investigations. The archive offers an extraordinary window into the lives and preoccupations of Enron's top executives during a turbulent period. Trampoline engineers used this data as testbed during development of the company's SONAR technology. The result was so fascinating we decided to open it up and allow anyone to dig in. The Enron Explorer lets you investigate the actions and reactions of Enron's senior management team as the noose began to tighten.

You can jump directly to the demo page here I highly recommend reading the Comments section in this area of the site.

Trampoline also got a shout-out from Wired Magazine earlier this year.

Trampoline is headquartered in Shoreditch, London. What is a "shoreditch" anyway? Out here we have Los Altos (the Heights) and Milpitas (the Cornfield); at least they sound more attractive!

Sunni and Shia - a map tells it all

There's an astonishing article by Jeff Stein today "Can you tell a Sunni from a Shiite?" (New York Times; free registration required). It's astonishing because he asked a wide selection of Washington D.C. policy-gods if they could give him a brief explanation of the differences between Muslim Shia and Sunni's; few could! Without getting into a lots of details one might hope they would at least know that most Muslims (85%) are Sunni while the remainder are Shia. More importantly, vis-a-vis, the current problems in Iraq, Iran is mostly Shia. The map tells it all. Particularly notice the concentration of Shia in Iraq. This map was produced, and made available online, by the Central Intelligence Agency!
If you think this is interesting you might begin to consider the historical differences between Iran (Persia) and the Arab world. It is not even remotely true to say that all Muslims have a shared hatred of the West.
One reference "Sons of the Conquerors" Hugh Pope takes a look at the changing landscape of the old Ottoman Empire, state by state.
Now if I could find some way to get the policy-gods away from their comic books and on to some serious reading I'd be a happy man.

Jan 2007, more Christian Science Monitor here